Paid Digital Marketing Specialist (m/f/d)
Responsibilities
- Develop and execute digital media strategies across programmatic and paid social channels.
- Use tools such as WARC, GWI, and TGI to generate valuable audience insights and guide campaign planning.
- Plan, activate, and optimize campaigns across Google DV360, TheTradeDesk, Meta, TikTok, Snap, Pinterest, Netflix, Spotify, with a strong focus on automation and scalable execution.
- Partner with creative and media teams to drive innovation and develop engaging digital-first ad formats.
- Monitor and analyze campaign performance through A/B testing, Lift Studies, real-time tracking, and incrementality experiments, turning findings into actionable recommendations.
- Implement ad tech solutions like Smartly, DoubleVerify, IAS, and MOAT across DSPs, DCO platforms, and social ad managers.
- Ensure high standards in brand safety, viewability, and fraud prevention across all digital investments.
Profile
- Minimum 5 years of experience in digital media (media agency, marketing agency, in-house media team, or social platform).
- Excellent communication and stakeholder management skills; able to deliver strong presentations, media plans, and responses to briefs.
- Solid understanding of brand-building principles and business growth fundamentals.
- Highly detail-oriented, with strong organizational and time-management skills across multiple markets and strategies.
- Proven experience managing large budgets, complex projects, and delivering performance against ambitious target
Benefits
- Exciting project in a renowned company
About Hays
Discover the modern way of recruiting in the sales and marketing field. With us you receive the perfect support for ensuring your professional success – together with consultants specialised in your industry. Our experience and know-how allow us to assist you individually in planning your next career steps, from choosing the right position to your first day on the job and beyond. Register with us and reap the benefits of interesting job offers that match your skills and experience – all completely free of charge.
Staffing process for freelance specialists
- Analysis of qualifications
- Telephone or personal interview
- Contact with customers
- Contract with Hays
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1. Analysis of qualifications
We carry out a detailed analysis of your technical qualifications on the basis of your CV, your application documents and your profile.
Contact at Hays
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