In our Download Center you will find useful templates and checklists for a successful application.
In an interview, storytelling helps to present the facts of your CV in a lively and interesting way and allows you to show a personal side of you. Neither employers nor personnel service providers want to hear from you that everything just happened somehow; they want to know more. Especially if your CV has no consistent line, you can benefit from this approach.
You can use storytelling to give examples from your working life that are relevant to the respective industry, company and position. You can also explain why your current job makes you the perfect candidate for the new position. In other words, you really have a lot to tell that is significant for the respective job and can give HR managers a good insight into your career.
A common term used to describe your career story is your unique selling proposition, or USP. Your USP positions you in the candidate market based on your personal strengths, skills, experience and value. It spells out why an employer should select you above all other candidates.
If you haven't thought about your story yet, start thinking about what skills you have. You can follow these steps:
Ask current and former colleagues what skills they admire in you. Think about what you do well and are proud of.
Get your old application documents and look over your performance reviews to see what skills your managers have praised.
Think of your current job. What can you do that no one else at your current organisation can do as well?
Think of every previous job. What tasks and responsibilities did you have? Again look for areas where you excel.
Next, add evidence to support each strength you’ve identified. One easy way to do this is by looking at how much money you have saved the organisation. If your role doesn’t provide this opportunity, share examples that demonstrate the successful application of your skills. Arm yourself with several examples – ideally at least one for each skill, prior experience, area of responsibility and any other competency in which you excel.
Read your old application documents. In these cover letters, you will find well expressed thoughts which you have long forgotten and you may use for the interview.
It doesn’t matter how long your list is, because you’ll then tailor from it a USP that is relevant for the particular job you are applying for. If you are applying for several jobs, create a USP that suits each organisation, its industry and its culture. This can then become your default list that you return to throughout an interview when answering questions. It’ll ensure your answers are relevant to the job you are applying for, and will help if you are asked a question that you aren’t sure how to answer.
Do not underestimate the importance of an individual USP for each single position you are applying for. Be open and honest. Practise a clear and appealing way of expressing yourself to arouse the interest of your counterpart. Take the hiring manager on your career journey to convey a good understanding of your skills and to convince of your suitability for the position.
If you follow the above tips, you have an authentic and well-structured story that not only differentiates you from other applicants but also helps you to be successful in your job search.